World Dairy Expo is a five-day event showcasing dairy cattle and the newest technologies available to the dairy industry. The show is held annually at the Alliant Energy Center in Madison, Wisconsin, United States. Considered the largest and most important dairy cattle show in North America, it has been held in the first week of October since 1967, except 2020 when it was cancelled as the COVID-19 pandemic was the cause.

This year, the WDE will take place from Sep 28 – Oct 2, 2021, which will be a major gathering of the dairy industry. The whole scheme can be found on the expo official website.

One of the unusual aspects about the World Dairy Expo is its themes. Since the late 1980s the show has had a theme, when the showing is decorated with two backdrops that correspond to that year’s theme. Themes have ranged from the simple to the extravagant, like the “Excitement is Building” theme which had a huge construction-like backdrop.

World Dairy Expo is home to one of the best-known dairy cattle shows in the world. This is made possible by the numerous outstanding breeders, barn crews, owners, volunteers and so many others involved. In 2019, 1,642 owners exhibited 2,331 head of cattle from 34 states and 7 provinces.